Free shipping over $150, anywhere on the islands. Visit us · 17 Furneaux Ln. Hilo · 45-3593 Mamane St. Honokaʻa. Now showing · the latest collection. ハワイ島から、あなたへ · /ja. Sip & Shop, SipNPretty Café inside our Hilo flagship
Hilo · Honokaʻa · Hawaiʻi Island

A boutique that knows your name.

Family-owned by Marcel and her daughter Ani. Hilo + Honokaʻa, with SipNPretty café in our Hilo flagship. Original prints, drawn in-house since 2015.

Scroll · Worn like our island lives

Marcel Rodrigues, founder of Wehi's Boutique, with her daughter Ani, in a Hāmākua redwood grove, both in Wehi original prints.
Marcel + Ani · Mother and daughterHāmākua, Hawaiʻi Island
Founder Family
A wāhine in the cream and teal Puakenikeni print, in front of the Wehi's Boutique storefront on Hawaiʻi Island

A new print

Puakenikeni.

Our newest print. Cream and teal, the teal drawn from our very first Wehi logo.

Counting down to first light

Opens Monday at first light · 6:00 AM HST

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Browse the collection
Most Loved

The pieces everyone keeps reaching for.

Not a guess. These are the styles moving fastest across both stores right now, the ones our wāhine come back for. Updated as the floor moves.

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Pick My Wehi

Not sure what to wear? We'll pick it.

Three looks, styled for your day in under a minute. Choose the one you love, save it, or pick it up at our Hilo flagship. For Hilo, the mainland, and Tokyo alike.

Wehi, The fitting room
The fitting room
Wehi, Saturday market · Hilo
Saturday market · Hilo
Wehi, Paniolo country
Paniolo country
Wehi, Mamane Street · Honokaʻa
Mamane Street · Honokaʻa
Wehi, The flagship · Hilo
The flagship · Hilo
Wehi, ʻOhana · Hāmākua
ʻOhana · Hāmākua
Wehi, For the kāne
For the kāne
Marcel Rodrigues, founder of Wehi's Boutique, with her daughter Ani, in a Hāmākua redwood grove, both in Wehi original prints.
Marcel + Ani · Mother and daughterHonokaʻa, Hawaiʻi
The Story

Two storefronts. One family.

For every wāhine who loves these islands. The locals who live it. The diaspora who carry it. The visitors who came to feel it.

Marcel RodriguesFounder · Honokaʻa, Hawaiʻi · with her daughter Ani

Wehi began in 2015 as a late-night dream, designed after hours while Marcel worked as a licensed contractor, for the women of Hawaiʻi Island. The original store opened on Mamane Street in Honokaʻa.

Hilo came next. Furneaux Lane, in the heart of downtown. We built SipNPretty inside it so you could sit, sip, and shop the way we wish every boutique would let you. Nobody else on this island has a café inside their store. We're the only one.

Everything we sell is curated with care by the ʻohana, photographed in real island places, and worn by wāhine you'd actually see at Saturday market. That's the whole brief.

Meet Marcel + Ani

2

Locations on Hawaiʻi Island

2015

Family-owned since

17.5K

Wāhine in the ʻohana

1

Café inside the boutique

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