Free shipping over $150, anywhere on the islands. Visit us · 17 Furneaux Ln. Hilo · 45-3593 Mamane St. Honokaʻa. Now showing · the latest collection. Sip & Shop, SipNPretty Café inside our Hilo flagship
Hilo · Honokaʻa · Hawaiʻi Island

Designed in Hawaiʻi.
Worn everywhere.

Original prints, designed by Marcel and her daughter Ani since 2015. Hilo + Honokaʻa, with SipNPretty café in our Hilo flagship.

Scroll · Worn like our island lives

The collections

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Recent releases

The prints just behind this one.

Two pieces from each of our last three prints. Still on the floor, still in sizes, and often the ones that quietly outlast the newest thing.

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Every print has a story.

The Print Library
For the Kāne

Aloha shirts cut quiet, not loud.

The same prints, made for the men who wear them to work, to church, and to the lūʻau after.

Pick My Wehi

Not sure what to wear? We'll pick it.

Three looks, styled for your day in under a minute. Choose the one you love, save it, or pick it up at our Hilo flagship. For Hilo, the mainland, and Tokyo alike.

Wehi, The fitting room
The fitting room
Wehi, Saturday market · Hilo
Saturday market · Hilo
Wehi, Paniolo country
Paniolo country
Wehi, Mamane Street · Honokaʻa
Mamane Street · Honokaʻa
Wehi, The flagship · Hilo
The flagship · Hilo
Wehi, ʻOhana · Hāmākua
ʻOhana · Hāmākua
Wehi, For the kāne
For the kāne
Marcel Rodrigues, founder of Wehi's Boutique, with her daughter Ani, in a Hāmākua redwood grove, both in Wehi original prints.
Marcel + Ani · Mother and daughterHonokaʻa, Hawaiʻi
The Story

Two storefronts. One family.

“For every wāhine who loves these islands. The locals who live it. The diaspora who carry it. The visitors who came to feel it.”

Marcel RodriguesFounder · Honokaʻa, Hawaiʻi · with her daughter Ani

Wehi began in 2015 as a late-night dream, designed after hours while Marcel worked as a licensed contractor, for the women of Hawaiʻi Island. The original store opened on Mamane Street in Honokaʻa.

Hilo came next. Furneaux Lane, in the heart of downtown. We built SipNPretty inside it so you could sit, sip, and shop the way we wish every boutique would let you. Nobody else on this island has a café inside their store. We're the only one.

Everything we sell is curated with care by the ʻohana, photographed in real island places, and worn by wāhine you'd actually see at Saturday market. That's the whole brief.

Meet Marcel + Ani

2

Locations on Hawaiʻi Island

2015

Family-owned since

17.5K

Wāhine in the ʻohana

1

Café inside the boutique

A SipNPretty barista holding out an iced latte at the café in Wehi's Hilo flagship

Sip & Shop

The café in the back.

An espresso bar tucked inside our Hilo flagship. Every latte named for a wāhine in the family.

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Letters from Wehi

A letter once a week.

What just landed on the floor, where we shot it, and the story behind a print. Short enough to read standing up.

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