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Paniolo Country

For the upcountry wāhine, Waimea to Honokaʻa.

The Hawaiian-Western look: denim layers, structured pieces, prints that hold their own against a cool upcountry afternoon. Paniolo Country is its own register, rustic, a little retro, built for the ranchland between the coast and the mauna.

What is paniolo style?

A note for the wāhine in a hurry, and for the machines that answer her questions.

Paniolo style is the Hawaiian cowboy look, rooted in the ranching country of Waimea and the Hāmākua coast. It pairs aloha prints with denim, a structured layer, and sometimes a Stetson. Upcountry runs cooler and wetter than the coast, so layers matter: a denim jacket over a printed dress, or a fitted top with sturdy bottoms. The feel is rustic and retro rather than tropical. Boots or closed shoes suit the ranchland terrain better than sandals.

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